Tag Archives: publicity

How do you get on television or feature in a magazine?

First time authors often ask about their chances of getting on television. Usually I’ll say, “Buckley’s” but thankfully that is not always the case. Take Poseidon Books author Ashley Byrnes; he recently appeared on NBN news. Who would think a … Continue reading

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Power of clever networking to market your book

I don’t think authors can ever underestimate the power of clever networking. I know the whole process gets a bit boring – link here, message there, talk to them, blog some more, link, link, link!!! Not everyone has time to keep … Continue reading

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Book publicity and book marketing differences

Marketing requires directly approaching your potential customers and needs a budget. It includes the cost of printing things such as business cards, posters, bookmarks, press releases etc. plus the cost of hours of labour (your marketer’s time). Writing book releases, … Continue reading

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Author at work – Peter Bowler

Peter Bowler may be an old hand at marketing books but he continues to find new ideas. Here’s his latest: The front of his t-shirt shows the book cover. The back of his t-shirt shows the Zeus website http://www.zeus-publications.com Peter … Continue reading

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Being an expert and free publicity

Trawling the net for potential free publicity sometimes comes up with gold mines even diamonds. Recently I’ve started posting media releases to PR Log which helps our author’s get more exposure with no expense. I enjoy writing these press release … Continue reading

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