I don’t think authors can ever underestimate the power of clever networking. I know the whole process gets a bit boring – link here, message there, talk to them, blog some more, link, link, link!!! Not everyone has time to keep up this networking chain but it doesn’t really matter. Time isn’t the problem, linking with the right networks is, and it usually takes less time and more thought.
Just think about your core market (the demographic of people who would most likely read your book). Search the web for suitable sites. Ask the site’s administrator, if they would allow you to mention their link if they mention yours, or possibly place an advert on each other’s sites.
Take for instance; Anna Waters-Massey came across the site Family Capers. Thinking this was a perfect match with her book Cool Stuff for Kids to Perform (they have a ‘Things to Do’ section) she contacted them and made inquiries. As a result she has her book featured on a page and is soon to be reviewed on another, plus Anna is featured on the About Our Vendors site. In return she will link Family Capers to her site Anna Waters-Massey (which is frequented by young families and those with dramatic inclinations).
Anna will also post it to her Facebook site, plus she sent me the link and here I am linking with my readers. If any of them choose to re-post they’ll be linking with theirs (and so on and so on). See how it works? You never know who will read about your book but starting with the right demographic gives you a bigger chance of sales.
Some sites will negotiate these links with a small fee but others are happy just to be able to network, in turn on your pages, particularly if you get a lot of traffic. Just look out for the many options but always do a bit of research and make sure the site is reputable and will actually benefit your book’s reputation.
Here are some examples to get you thinking where you could network your book:
- Fiction book – try book lover’s sites or sites aimed at your main theme or location.
- Self-help motivation – try motivational, positivity and happiness sites.
- Cooking for health – try health and fitness and healthy cooking sites.
- Thriller – try crime interest sites, detective and police clubs.
- Conception and fertility – try parenting, family and pregnancy sites.
- Alien experiences (true or fiction) – try UFO clubs and science fiction sites.
- Anzac themed novels – try Defence Forces sites and the RSLs.
- Memoirs of the famous – try gossip and scandal sites.
- YA fiction – try teenage and tweenage sites.
- New Age fiction and non-fiction – try holistic and health and wellbeing sites.
- Romance – try online dating sites.
- Dieting – try health and fitness, cooking , foods and dietary sites.
- Any other genres – just let your imagination fly.
Recently a blogger/author posted this: #Quakebook which promotes a book about the Japanese earthquakes and all money raised goes to Red Cross. Take a look at it and pass it on. Click on the link to buy the book and you go to the 2:46 Quakebook site. http://www.quakebook.org/. This is a terrific little example of networking for important cause to help Japan get back on it’s feet (but also selling books).
My heartfelt thoughts go out to all the people of Japan.
If just creating links and blogs is too boring for you why not create a book trailer in You Tube and get your social network to keep linking the video to their site. Here’s an example from Zeus author Andy L Semple:
Good luck and happy networking – with plenty of book sales as a result!