Being an expert and free publicity

Trawling the net for potential free publicity sometimes comes up with gold mines even diamonds.

Recently I’ve started posting media releases to PR Log which helps our author’s get more exposure with no expense. I enjoy writing these press release and sending them out to see where they end up. This is on top of Facebook, Twitter and blogs.

Another site I just came across is Reporter Connection. Though (as usual) it’s American based, if you are an expert in any field it’s a terrific way to showcase your book. Journalists and reporters log onto this site asking specific questions so that they can either get answers or quotes from experts. Authors who have written non-fiction books and believe that they have invaluable knowledge can go to this link:

http://www.reporterconnection.com/join and register.

If a journalist likes your expertise and uses a quote you then have the chance to mention your book and website so it’s win-win for everyone.

 There’s also: http://www.expertclick.com also US-based and free, up to a point.

I did find an Australian site: http://www.expertguide.com.au/default.aspx but this one is not free. It seems professional though and if you can afford the fee it’s worth considering. If you are researching articles it’s a fantastic way to find the expert to give your article credibility.

If anyone finds similar sites please let me know so I can pass on to readers of this blog.

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About bookszeus

I am the marketing Publicist for Zeus Publications. I am a novel, short story and article writer as well as wife, mother and friend. I have
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3 Responses to Being an expert and free publicity

  1. Hello Donna,
    These are all great suggestions! I’ll keep a list of these outlets for my job; I’m a writer/media relations professional for a regional company in the western United States. ANOTHER GREAT SITE TO CHECK OUT: ProfNet, through PR Newswire. I’ve used them before, and it’s the same concept as Reporter Connection.

    Thanks for your tips. Interestingly enough, I just drafted a blog post on 5 tips for writing engaging content to captivate your audience (I’m also a former daily newspaper reporter and current magazine freelancer). Thought some of those tips might complement your excellent advice on exposure.

    Best,
    Shari Lopatin
    http://ShariLopatin.wordpress.com

    • bookszeus says:

      Hi Shari,
      I checked out your blog and yes the ideas are helpful on the post about writing engaging content. I’m amazed at how many writers have a posting on writer’s block (I do too!). I keep finding more tips on how to get around it and post them. I particullarly like prompts. So many distractions!!! I love getting useful info off other writers and especially experienced professionals as yourself.
      I’ll also try the other sites you suggested. Thanks.
      Cheers,
      Donna

  2. Recently I’ve started posting media releases to PR Log which helps our author’s get more exposure with no expense. I enjoy writing these press release and sending them out to see where they end up. This is on top of Facebook, Twitter and blogs.

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