Trawling the net for potential free publicity sometimes comes up with gold mines even diamonds.
Recently I’ve started posting media releases to PR Log which helps our author’s get more exposure with no expense. I enjoy writing these press release and sending them out to see where they end up. This is on top of Facebook, Twitter and blogs.
Another site I just came across is Reporter Connection. Though (as usual) it’s American based, if you are an expert in any field it’s a terrific way to showcase your book. Journalists and reporters log onto this site asking specific questions so that they can either get answers or quotes from experts. Authors who have written non-fiction books and believe that they have invaluable knowledge can go to this link:
http://www.reporterconnection.com/join and register.
If a journalist likes your expertise and uses a quote you then have the chance to mention your book and website so it’s win-win for everyone.
There’s also: http://www.expertclick.com also US-based and free, up to a point.
I did find an Australian site: http://www.expertguide.com.au/default.aspx but this one is not free. It seems professional though and if you can afford the fee it’s worth considering. If you are researching articles it’s a fantastic way to find the expert to give your article credibility.
If anyone finds similar sites please let me know so I can pass on to readers of this blog.