Setting up a website

Many people are now trying to set up their own websites and if you are one of them I hope this information helps. Recently I had to compile a how-to on websites for my authors. I decided to research the topic and this is what I came up with. If you have any useful information to add please comment.

Many of my authors ask about websites and how to set them up. I can only guide you on this process but the most important thing is – GET A WEBSITE. Whether you hire a professional to set it up for you or whether you feel confident enough to design one yourself, a website is an important marketing tool for any writer.

You must research about website design before you decide what you want. You could read the helpful Web Design for Dummies which you can find at: http://au.dummies.com/WileyCDA/store/product/Web-Design-For-Dummies-2nd-Edition.productCd-0471781177,navId-322456.html  It’s nearly always available at the library and you can always book a copy. I’m sure there are other great books on the subject.

I’ve been a web editor but have not, as yet, designed a site from the ground up so I can only guide you on what I have researched through marketing and talking to Bruce who designed the Zeus Publications and Sell My Book websites.

Some of the sites you could have a look at as a starting point such as Bravenet which provides cheap domains etc.: http://www.bravenet.com.au/

Alternatively there is:

http://www.crazydomains.com.au/website_builder/index.html

or

http://www.thewebshowroom.com.au/web-design?gclid=COSRpeGjvp8CFYctpAodECFqUQ

or

http://www.intuit.com/website-building-software/?s_cid=IG84337&pd=t

and

http://www.networksolutions.com/

and

http://webcity.com.au

These are to give you an idea ONLY as I cannot recommend any single site. You need to have a good look around the web or go into your local computer store for advice.

Most PCs have the program Front Page, Web Studio, Dreamweaver (Creative Suite), Personal WebKit, CoffeeCup Visual Site Designer, Expression Web 2 or Web Plus to design websites.

For Macs there’s RealMac RapidWeaver, IWeb or Dreamweaver. 

My advice (as an ex-graphic artist as well as a marketer) is to make your website as visually appealing as possible. Incorporate the colours of your books and make sure the book covers are big enough to read without squinting. If you are yet to have book covers to show on your site, create a preview page and use a font that is easy on the eyes (eg. Garamond, Times, Arial). I’ve found that black backgrounds  are the most difficult to read (especially if the font colour is any other than white). Unless you are doing gothic or horror novels I’d keep the background white or at least a light colour.

I like websites that are easy to negotiate with header bars and tabs. If they are too fussy people won’t bother with it. It’s a good idea to have a look at other sites and see what you like and what you need to include eg. intro, bio, books, checkout, blog, contact info etc.

My favourite of the Zeus authors’ website is Cynthia Rowe’s. It is interactive and attractive and a little bit unique:

http://www.cynthiarowe.com.au/biography.html

Pat Noad has also just created one. Go to:

www.bypatnoad.com.au

Here are a couple of nice writer’s sites Jennifer Bacia, Di Morrissey & Garry Disher’s:

http://www.jenniferbacia.com/

http://www.dimorrissey.com/

http://www.garrydisher.com/

Some international author sites include:

http://www.candacebushnell.com/

http://www.jenniferfallon.com/

http://www.improbablebook.com/

http://www.lynsaysands.net/

There’s also Zeus author Andy Semple’s site. This has been designed with the blog page first so readers can interact (he calls it his rant).

http://www.andylsemple.com/

If you look at the bottom of each website you can usually see who they are powered (hosted) by. Hosting and domain name are almost as important as the design of your site.

Once you have designed your site and happy with it, then you need to publish it to a hosting site. Via this site you can acquire your domain name such as www.zeus-publications.com. For about $9 – 15 per year. You can also get your domain name from a registrar who does not include web hosting. Hosting starts from about $9 per month. There are numerous sites so once again research your options. 

Rated highly on Consumer Search is Name Cheap.com but it does not provide hosting. Go Daddy.com is another that does provide hosting (both US-based). There can be a cost in transferring your domain to another host so you need to read the small print. You also have to find out if you have extra services like email accounts and that you can add shopping cart and PayPal if you need to. (Don’t forget the Australian ones I mentioned earlier in this blog. Again do your own research too.) 

Sometimes support is only via email so if you think you’d rather talk to a real person make sure they have phone support too. It’s also important to make sure your domain name is registered to you, and not your host or registrar, otherwise switching to a competitor may be difficult.

You can also go to:

http://www.auda.org.au/registrars/accredited-registrars/

to make sure your registrar is registered with The Australian Domain Name Administrator. Or if you need a world-wide website check that they are ICANN accredited.

Once your website is up and running  link it to other websites such as writers, writers groups and publishers. You can also include the link on your site to go directly to your book on the site of your publisher or Amazon (if your book is sold overseas). This would avoid the need for you to add a shopping cart as they could buy the book direct.

I also suggest that you join Facebook, Twitter, Blogger and WordPress or other networking sites and link them to your website. You never know how far publicity can fly on these types of sites.

You can also add media to your website pages as events happen. Take pictures at your launch or signing and load them on a gallery. Create a video in You Tube and upload it. If you receive a radio interview ask for the podcast which you can also upload on your site. Scan any magazine or newspaper reviews so your readers can see how well your book is being received.

I’m sure you get the idea now. So good luck and I look forward to seeing your website soon.

Advertisements

About bookszeus

I am the marketing Publicist for Zeus Publications. I am a novel, short story and article writer as well as wife, mother and friend. I have
This entry was posted in Marketing, Writing and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

57 Responses to Setting up a website

  1. My Lunde says:

    Great sharing! With thanks! =) I’ve bookmarked this web page

  2. Eunice Fenn says:

    Excellent facts. With thanks to make the submit. This is often a great internet site.

  3. Fatcow says:

    I am starting to get highly upset. I can not seem to find a very good shared hosting for my website pages. I am using ixwebhosting, but they are usually down almost daily! Can someone assist me?

  4. Hey man I just wanted to say thanks for taking the time to create something worth reading . I am all over the internet and I see so much useless junk that is just written for the sake of putting something fresh on their page. It takes passion to make good stuff, thanks for caring.

  5. Diana Duby says:

    Very interesting way to market on facebook. I also found a way to automate several very powerful methods of getting users. You can harvest ID by groups or pages or wall posts with this software. Then once you have the IDs you can do a friend add to your logon or sudo profile. This by passes the captcha codes too. There is also a cool chat program that you can setup scripts and keyword to work with. This program, when I use it I can see a spike in my site traffic. It is amazing…

  6. Online article directories have gained in reputation during the last decade. The main reason for this are various SEO related features and possibilities an article directory made available to authors and content seekers. Some of the popularized articles directories allow authors to submit their content for free while some cost a tiny one-time registration fee. Submit your articles to a dir247 and get your article published within 24 hours!

  7. What a great blog! It’s a pity that i can’t find your rrs address. If you can offer rrs subscription service, i can track your blog easier!

  8. Ill be following your blog. =)

  9. Gil Hockey says:

    This is great information, I have read something similar before.

  10. i like your writing style, very easy to understand. i will look foward your next post, keep it up.

  11. hgh facts says:

    Great Post. Really it will help lot of people. Thanks for the post.

  12. Rickie says:

    As always nice article, thanks for that. I managed to set up a blog, too, now. Your work inspired me. 😉

  13. i like your writing style, very easy to understand. i will look foward your next post, keep it up.

  14. Hey, first of all this is a well done blog, but i dont know how to integrate your news in my rss feed reader, i cant find the rss symbol… For me it is the easiest way to have a look at the interesting blogs…

  15. I usually dont post in Blogs but your blog forced me to, amazing work.. beautiful

  16. I was scanning something else about this on another blog. Interesting. Your linear perspective on it is diametrically contradicted to what I read to begin with. I am still pondering over the diverse points of view, but I’m tipped heavily toward yours. And regardless, that’s what is so great about contemporary democracy and the marketplace of thoughts online.

  17. Scot Rhine says:

    Whenever I see the post like yours I feel that there are helpful people who share information for the help of others,that must be helpful for others.I will look around for more details.Thanks for sharing.

  18. Isidro Hue says:

    Great work, hope to hear more from you.Are you working in a Group that you can make such a cool Blog?

    • bookszeus says:

      Hi Isidro,
      I work in the publishing industry in Australia but am also a writer, marketer and graphic artist. I guess all these things give me a little insight into blogging. I love helping other writers and giving and receiving feedback is all part of that.
      I’m glad you enjoyed the blog on websites! Sign up so you receive updated blog posts. I’d love to hear from you again.
      Donna

  19. Hello, I cant understand how to add your web site in my rss reader. Can you aid me, please

  20. Joel Rapko says:

    XSitePro Review in Detail

  21. Thanks for writing about this. You’ve got a lot of really good information here on your web site. I am very impressed! I try to keep a couple blogs somewhat live myself however it is a struggle sometimes. You’ve done a very nice job with this one. How in the world do you do it?

  22. Mike says:

    So very, very true!

  23. CB Predator says:

    Just a quick comment 2 thx u for your joyful page article. Do you know where I can find more on this? well done. Rachel x

    • bookszeus says:

      Hi Rachel,
      A few of the comments about the blog are from website designers etc. who also read the blog so maybe you can have a look at them. I did a web search and researched for a couple of weeks about setting up a website. My own personal opinions are mainly from my many years as a graphic designer and a book marketer. There’s so much information on websites that it can do your head in. I just recommend you take your time and weigh up all the options. If anyone wants to comment further – feel free. Can you give Rachel advice?
      Donna

  24. I can’t say that I agree with you on this completely, but you definitely make some valid points.

  25. David Armand says:

    Making corrections is easier and faster in the Internet marketing world. Editing text or adding or deleting graphics in an ad, based on customer feedback, is easily done in Internet marketing. Target marketing also works better here. While marketing offline, target marketing is more centered on geographic locations whereas with Internet marketing, identifying and accessing target markets based on race, ethnicity, socio-economic conditions, age, hobby, profession, gender etc. is easier.

  26. Ed Lee says:

    I just subscribed to your RSS feed, not sure if I did it correctly though? Nice article by the way.

  27. Gaye Pinkney says:

    on your blog. You can also use the word press theme on your company website or work website.

  28. Well, I have been reading your blog posts daily and the reason I come on your blog frequently is its compelling content Regards

  29. After reading you site, Your site is very useful for me .I bookmarked your site!

  30. I like gothic style. I’m definetly not an expert but good emotions are coming out of that for me.

    • bookszeus says:

      Hi Anderson,
      Thanks for reading my blog. I like all kinds of writing, gothic included. Check out some of my older blogs for plenty of writing and publishing advice and ask me any questions.
      Donna

  31. I’m so glad to have found your web page. My pal mentioned it to me before, yet never got around to checking it out until now. I must express, I’m floored. I really enjoyed reading through your posts and will absolutely be back to get more.

  32. penny stocks says:

    Yes, I have been looking for this all day better now than never!

  33. Anokhi says:

    Well said, awesome post !

  34. After reading you site, Your site is very useful for me .I bookmarked your site!
    I am been engaged 10 years on the Free finance personal software If you have some questions, please get in touch with me.

  35. Zonalibre says:

    Your site is splendid I will have to read it all, thank you for the diversion from my professors!

  36. I need some advice for my blog….I like your layout. Can you help me?

    • bookszeus says:

      Katelyn,
      A blog that is easy to read is best. The font needs to be at least 12pt or bigger. Two colums is usually enough any more and there’s too many places to draw away focus from the blog itself. If you want to get creative you can add pics etc. but since mine is mainly for writers I usually just stick to words. I probably ramble on a bit too much and my blogs should be shorter because they have more chance of being read then. You can break them up into smaller blogs. Keep it interesting. Keep it current and stick with your own style and voice. Be natural and most of all have fun blogging.

  37. For example, we’re working with a hospital where we’re delivering one keyword-rich post a week based on an editorial calendar we developed. The hospital, for its part, will create posts when a doctor receives an award, or when additional flu vaccines are available, or to distribute health alerts to the community.

  38. I read your posts all the time, but have never commented. I just wanted to take the time to stop and tell you how much one reader appreciates your words. It seems most people only want to comment to point out how they disagree, but every once in a while we should just stop to say “Thanks!”.

  39. Crocktrer says:

    Hello

    You will not believe what I just found! Foolioo.com makes free custom website for free. Yep! That’s right, FREE!
    Never imagined it’d be so easy to get a free website and I really had to tell you guys.

    So if you’re looking for a free website, give these guys a try.

    Ciao

  40. Panic Attack says:

    Great post! This could possibly aid lots of people learn about this matter. Would you like to include video clips besides these? It could definitely help out. Your reason was spot on and owing to you; I probably will not express everything to my pals. I can easily lead them here.

  41. I admire the time and effort you put into your blog. I wish I had the same drive 🙂

  42. Wein Smith says:

    The topic Setting up a website « Bookszeus’s Blog is totally new for me, but it sounds very interesting. I have to read more about this topic and make me my own opinion. Thanks, Wein Smith

  43. Great Post. I would love to read more in future. keep up the good work. Yearly hosting http://www.intelweb.biz

  44. Aahna says:

    Well said, awesome post !

  45. Britt Foiles says:

    This is one technology that I would love to be able to use for myself. It’s definitely a cut above the rest and I can’t wait until my provider has it. Your insight was what I needed. Thanks

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s