Holding a Book Signing

I have found that authors can no longer turn up to a bookstore and sit at a table with pen poised over their books.
The reality is, potential buyers will probably walk past without a sideways glance. They need something to pique their interest.
Dress your table up with a theme from your book or just with a bright tablecloth; alternatively what about dressing yourself up (eg. costume period of the book). You can take along pop-up posters (sure to draw attention, such as Andy Semple’s see his website) or run a book trailer from your laptop. Even just a bunch of helium balloons beside the table will be sufficient. It doesn’t have to be expensive, just creative.
You want people to stop by and ask what you are doing at the store and then convince them to buy your book. Don’t be shy – talk it up.
Irena Thompson author of Snake in the Grass suggests mingling with the crowd (try rent-a-crowd) or having a friend with a basket of lollies etc. to hand out (people love freebies).
Props are great. Pat Noad author of the Annie Bryce mysteries sometimes has a severed hand on her table.
Don’t stay at the signing table. Walk around the store and ask buyers what they are looking for – again suggest your book.
Remember, you’ve put your heart and soul into your writing and now you need to do the same with your book signings or you won’t sell your beloved work.
Remain positive, smile and love your book, hopefully buyers will then love it as much as you do.


About bookszeus

I am the marketing Publicist for Zeus Publications. I am a novel, short story and article writer as well as wife, mother and friend. I have
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